Fold Holdings, Inc. (NASDAQ: FLD), the first publicly traded bitcoin financial services firm, introduced the Fold Bitcoin Gift Card in collaboration with Blackhawk Network (BHN) to make bitcoin more accessible over 400,000 U.S. retail and digital locations in the United States.
The Fold Bitcoin Gift Card is now available on some digital platforms, with additional retailers to come. In-store availability will come later this year, a deliberate move to bring bitcoin into mainstream commerce.
“Bitcoin has been out of reach for most consumers,” said Will Reeves, CEO of Fold. “We’re changing that by offering bitcoin in a format people already use gift cards. It’s simple, accessible, and designed for real-world adoption.”
Driven by BHN, a world leading branded payment player, the rollout provides Fold with access to over 400,000 U.S. retail and digital touchpoints. The retail universe of BHN boasts the leading e-commerce sites, loyalty programs, and enterprise reward systems.
Jennifer Philo, BHN’s GVP of global commerce, explained, “Consumers want more flexible ways to give and save value, and crypto is becoming part of the set. Fold’s gift card brings bitcoin into the mainstream retail set.”
The card, which debuted in May 2025, enables recipients to spend bitcoin via the Fold App with no crypto wallet or tech savvy needed. The move also sets up Fold to expand its user base and transaction volume in the fast-changing digital asset ecosystem.
Fold maintains over 1,492 BTC in its corporate treasury while expanding its product ecosystem to connect traditional finance with Bitcoin economy applications.
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