FIFA, the world’s top football governing body, has announced it will build its own blockchain using Avalanche’s technology. This new blockchain, called the FIFA Blockchain, will be a customized layer-1 blockchain powered by Avalanche’s network.
Avalanche recently launched a big upgrade named Avalanche9000, designed to attract developers and make it easier to build tailored blockchains. FIFA picking Avalanche to build its blockchain shows they believe this network can handle big projects fast and securely.
It’s not the first time FIFA has dived into blockchain. Before the Qatar World Cup in 2022, they dropped an NFT collection on the Algorand blockchain.
Earlier this year, FIFA said it planned to move its NFT efforts to an Ethereum Virtual Machine (EVM) compatible blockchain, which aligns with the switch to Avalanche.
While the NFT hype has mostly died down after the tough crypto winter, FIFA’s continued focus on blockchain suggests the technology still holds value for big brands.
John Nahas, chief business officer at Ava Labs, “Avalanche is designed for enterprises and organizations looking to build custom, high-performance blockchain solutions. FIFA’s decision to launch its L1 on Avalanche is a testament to our technology’s ability to support global-scale applications with speed, flexibility, and security.”
At the moment, FIFA has only revealed a World Cup NFT collection and a digital collectibles marketplace. It has not yet shared what other projects it will build on the new blockchain.
This partnership signals FIFA’s serious interest in Web3, showing that even after the crypto market slowdown, big organizations still believe in blockchain’s future.
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