Nexo shared that it is changing its brand. After 20 months of research with 5,000 users in 23 countries, Nexo has launched a new logo, website, and user interface. The platform announced that it is moving from being just a crypto lender to a complete digital asset wealth platform.
In the press release shared, Kosta Kantchev, the Co-founder and executive chairman of Nexo, said, “Our ‘Wealth Forward’ philosophy makes us the first major crypto company to shift to a full digital asset wealth platform.” In short, Nexo wants to give independent investors better and more flexible tools for managing their wealth.
Moreover, the digital asset market has grown a lot, especially with Bitcoin spot ETFs now available. Based on the report, approximately 65% of institutional investors want to join the market, while 72% of retail investors consider digital assets essential for wealth building. Nexo aims to support these investors, having already processed over $320 billion in transactions and issued $8 billion in crypto loans.
Nexo’s new looks reflect themes of “human resilience” and “exponential growth.” The design combines soft greys and beiges with energetic greens, resonating with the modern lifestyles of its clients.
Elitsa Taskova, Chief Product Officer, commented, “Our new visual identity mirrors Nexo’s evolution into a sophisticated digital assets wealth platform.”
The revamped platform offers a range of wealth management services tailored to investors’ needs. Users can grow their savings with flexible and fixed-term yield options, alongside dual investments, all accessible 24/7. The platform also features crypto-backed credit lines, 1,500 market pairs, and crypto futures.
Looking ahead, Nexo plans to add more tools for managing digital assets and focus on being safe and secure.
