Bitget, a leading crypto exchange, has announced a major partnership with Spain’s top football league, La Liga. Unveiled at Token2049 in Singapore, this deal marks Bitget’s first big move into the sports sector in Eastern, Southeast Asia, and Latin America.
The partnership is worth several million dollars and corresponds to the “Make It Count” concept for both companies. It guarantees special privileges for both Bitget and La Liga, improving audience engagement and increasing the adoption of crypto in the sports industry.
La Liga is famous for developing football icons, especially Lionel Messi, who played most of his football for Barcelona. The Argentine star has made records in La Liga and has established himself as one of the greatest football players.
Speaking about the partnership, Bitget’s CEO Gracy Chen noted, “As the world of sports continues to embrace digital innovation, crypto, blockchain, and emerging technology are becoming integral to this transformation, Partnering with LALIGA allows us to accelerate the growth of crypto in sports, bringing new opportunities for fans and athletes alike.”
This is a trend that is being witnessed in the market where many crypto firms are venturing into the sporting industry. Earlier this year, Crypto. com was appointed as the official global crypto platform partner for UEFA’s Champions League. La Liga also previously collaborated with Divi Labs to become the official crypto wallet in certain areas.
This new partnership will help Bitget to consolidate its presence in the international sports and crypto industry.
