Aptos Labs and NBCUniversal are teaming up to enhance fan engagement, loyalty, and gaming using blockchain and Web3 technology. NBCUniversal and Aptos must work together to bring blockchain applications to a wide range of media and entertainment assets to share with the company through Q3 of 2023.
Aptos Labs has revealed that under co-founder and CEO, Mo Shaikh, it has made a key strategic development deal with NBCUniversal. Expected to disrupt fan engagement, fan clubs, loyalty, and gaming, this is the next stage of meaty collaboration with blockchain and Web3.
NBCUniversal has previously used Web3 and blockchain to engage fans during Halloween Horror Nights and incorporated blockchain in gaming experiences by Universal Pictures emphasizing different digital experiences interconnected in NBCUniversal platforms.
Aptos Labs and NBCUniversal have yielded concrete outcomes, such as free Renfield the game and other Web3 initiatives tied to Universal Pictures movies.
Also Read: Aptos Labs Forms Alliances With Microsoft to Launch Aptos Ascend
Beyond its partnership with Aptos Labs, NBCUniversal has engaged in other blockchain ventures, such as collaborating with MoonPay for an NFT-based scavenger hunt and releasing NFTs tied to classic films. Mo Shaikh, founder and CEO of Aptos Labs, was appointed to serve on the Digital Assets Markets Subcommittee of the CFTC’s Global Markets Advisory Committee.
