After the SEC approved VanEck’s 19b-4 filing for the spot Ether (ETH) ETF, VanEck promptly celebrated with a creative 37-second ad titled “Enter the ether,” posted on X (formerly Twitter) on May 23.
The SEC also approved similar filings from BlackRock, Fidelity, Grayscale, Franklin Templeton, ARK 21Shares, Invesco Galaxy, and Bitwise. However, the SEC still needs to approve each ETF’s S-1 filing before trading can begin, which could take a few months.
VanEck’s ad asks, “Could it be the fuel to a less centralized and open-source economy? What could Ethereum be? That’s up to you and me.” The ad quickly gained traction, with over 1,300 reposts and 298,000 views.
Reactions were mostly positive, with Yield Guild Games’ Colin Goltra praising it as “hard af,” and the anonymous co-founder of DeGods private club X+ “Mav” noting that boomers might now see crypto’s potential beyond digital gold.
VanEck had previously released similar ads for its Ethereum Strategy ETF in September. Other asset managers have yet to release ads for their approved ETFs, with only Grayscale and Bitwise acknowledging the approvals on X.
VanEck’s prompt and creative ad campaign for its spot Ether ETF effectively captures the excitement and potential of Ethereum in the decentralized economy.
