Google, the global tech giant, seems to have embraced Ethereum Name Service (ENS) integration within its search engine functionalities, tapping into data from Etherscan, an Ethereum block explorer platform.
According to the investigations, various ENS addresses, including Vitalik.eth, linked to Ethereum’s co-founder Vitalik Buterin, are now searchable.
The search results not only showcase the ENS addresses but also provide details such as the Ethereum balance and the timestamp of the latest transaction. All of this data is sourced from Etherscan, enriching the search experience with valuable crypto insights.
The excitement surrounding Google’s ENS feature has given a boost to the ENS token, which saw a 6% increase in value after the news and traded around at $21.56. The initial excitement has waned, and it now sits at $20.81.
ENS itself has hit major milestones, achieving full decentralization and teaming up with domain giant GoDaddy to connect traditional DNS with Ethereum names.
Late last year, Google updated its advertising policy for cryptocurrencies, introducing “Cryptocurrency Coin Trusts.” This enables investors to trade shares in trusts that hold digital assets. Consequently, search results now display Bitcoin ETF products from renowned asset managers such as BlackRock when users make related queries.
Also Read: EU Launches Formal Probes into Google, Alphabet, and Meta
