Travel company Travala.com, which embraces cryptocurrencies, is launching a Bitcoin cashback scheme, pointing to BTC’s scarcity as a desirable reward system for its elite customers.
Travala’s new reward program is only accessible to users who have unlocked the Smart Diamond tier of the loyalty reward program run by the blockchain platform of the AVA Foundation.
Juan Otero, CEO of Travala.com, emphasized Bitcoin’s prominent status as the most recognized cryptocurrency, its finite supply, and its role as a scarce digital asset, driving the new cashback program.
He declared, “Bitcoin is here to stay, and it’s now becoming more appealing to mainstream audiences, thanks to the recent approval of the first spot Bitcoin exchange-traded fund.”
According to Otero, offering Bitcoin cashback incentives on reservations for travel increases the allure of utilizing cryptocurrencies for everyday transactions. Additionally, Travala attested that bonuses are credited to members’ accounts 24 hours after a journey is finished.
Members will be able to use their Bitcoin prizes however they like. Users can withdraw their Bitcoin to an external wallet, exchange, or platform, or use it to pay for other travel-related products on the platform. Top-tier Travala.com members get 10% Bitcoin cashback on reservations with the Singapore-based travel service.
One of the top three payment options on Travala.com is Bitcoin. Roughly 9% of travel reservations booked on the marketplace are paid using Bitcoin. In 2023, travellers paid more than $5 million in Bitcoin for lodging, activities, and flights.
However, Travala’s BTC cashback program does have some exclusivity as activating Smart Diamond membership requires staking 2,500 AVA tokens and owning a Travel Tiger NFT.
According to the company, using Bitcoin might lower chargeback fraud risks and help cashback providers minimize fees related to traditional payment rails. The CEO of Travala thinks that its BTC and AVA rewards systems could attract new members to the Web3 ecosystem through Bitcoin.
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