Uniswap has launched uni.eth, a new human-readable username system that simplifies web3 addresses across platforms. Available in the Uniswap app, uni.eth lets users convert difficult-to-read 0x wallet addresses into memorable usernames free of charge.
The Ethereum-based decentralized exchange introduced the new branding alongside customizable app profiles. uni.eth usernames harness the Ethereum Name Service (ENS) infrastructure for broad compatibility with Web3 apps.
Uniswap points to 0x addresses as a key friction point for blockchain adoption. Mistakes in typing can lead to disastrous outcomes when sending crypto or interacting with contracts.
uni.eth usernames provide an easy-to-use alternative, removing key barriers for onboarding new users across DeFi and Web3. The readable names also enable personalized profiles for social connections.
“Usernames change that, giving users a human-readable onchain address that’s easy to remember and use across web3,” Uniswap’s blog post states.
Leveraging the ENS system allows uni.eth username functionality across Web3, not just within Uniswap products. Thousands of ENS-integrated apps can resolve the simplified identifiers.
This provides a consistent experience for uni.eth users, who are navigating DeFi exchanges, NFT marketplaces, metaverse worlds, and other blockchain-powered platforms.
Adoption of ENS more broadly continues rising, promising growing utility for Uniswap’s new offering. The only requirement for claiming a custom uni.eth username is downloading the Uniswap app. Users are then prompted to select a wallet address to pair with the readable identifier.
Along with a unique name, the app allows applying an avatar, bio, and social media links. Uniswap aims to provide the foundation for users to craft a distinct web3 identity.
As adoption spreads, uni.eth could rapidly reshape how people present themselves across internet communities. The shift promises to spur wider mainstream traction by humanizing blockchain interaction.
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