The official sponsor of the FIFA World Cup 2022, Crypto.com has collaborated with Coca-Cola and digital artist GMUNK to drop the FIFA-inspired NFT collection. The collection comprises 10,000 NFTs based on ‘heatmaps’ of each FIFA World Cup team’s on-field attacks, goals, tackles, and victories.
The NFTs are available on the Crypto.com NFT platform. Football fans interested in purchasing NFTs must also register on Coca-Cola’s Fanzone page to mint ‘Piece of Magic’ NFTs. As of now, Match 1 NFT, Match 2 NFT, Match 3 NFT, Match 4 NFT, and ARG-KSA NFT are listed to claim.
The Coca-Cola fan zone is a digital hub for the Qatar 2022 FIFA World Cup that offers fans the opportunity to experience exciting games, thrills, and moments to remember during the tournament. The fan zone not only offers an NFT collection but also includes leaderboards, predictions, pledges, and more for fans to compete with each other and interact in real-time.
Though the announcement is for the global audience to participate, the registration sites provided only offer options for residents living in Qatar, Saudi Arabia, or the United Arab Emirates.
Also Read: Visa and Crypto.com Fuse Football, Art and NFTs for FIFA Fans
This collaboration marks the World Cup as the first to leverage blockchain technology. Moreover, digital artist GMUNK has developed ‘heatmap’ inspired NFTs capturing the in-game movements of players in matches.
GMUNK said that the Coca-Cola ‘piece magic’ collection uses soccer data as a paintbrush, defining densities, color applications, behavior, determination, and demonstrating a passion for the World Cup players.
Nazil Berberoglu, FIFA World Cup general manager showed his admiration for the collaboration with GMUNK by saying, “A superb talent who has consistently pushed the boundaries of art’s newest and most exciting field, GMUNK’s ‘heatmap’ inspired NFTs will capture the passion and determination shown by players during the World Cup – as they battle it out on the pitch, their athleticism and performance will inspire incredible works of digital art.”
Steven Kalifowitz, Chief Marketing Officer at Crypto.com expressed his excitement for this initiative and said “It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain.
Well, the craze for FIFA is not only engulfing the NFT sphere but also expanding to the metaverse. Last month, Chinese Tech firms announced that they are readying for a FIFA World Cup metaverse.
