With the aim of a strong partnership, the top-notch fashion brand Gucci revealed its architect plan into Roblox to develop a persistent space called ‘Gucci Town’.
Last year, Gucci opened up a virtual garden space, which was a virtual counterpart to a real-world installation called the Gucci Garden Archetypes held in Florence, Italy.
As per the reliable source, the space features a central garden in the center of the various areas including mini games, a cafe, and a virtual store. Also, users can buy virtual Gucci gear for their Roblox avatar while wandering into the virtual store.
The brand giant stated that this virtual apparel uses Roblox’s new “layered clothing” technology.
Also Read: Gucci Acquired Virtual Land in Sandbox to Build Fashion Metaverse
Gucci mentioned the mad rush towards its virtual space as over 20 million players have visited the garden in just two weeks. The brand believes that the new space will gradually grow and develop in the upcoming time.
Nicolas Oudinot, Gucci’s EVP of new businesses said “True to this, we envision the future developments as an open dialogue between Gucci and the recurring visitors. Emerging content creators and talents from the Roblox community will be on board, while we will infuse the ecosystem with new ideas and visual stimuli, as our creative messaging is forever in flux, evolving with the kaleidoscopic vision of creative director Alessandro Michele.”
