A member of the U.S Supreme Court revealed the filing from POLO Ralph Lauren for 9 trademark applications for its non-fungible tokens (NFT) and metaverse projects on March 30, 2022.
The trademark application covers rights for POLO, RALPH LAUREN, and its POLO Player Logo. The trademark declares the Polo Ralph Lauren rights over virtual fashion shows, NFT backed multimedia, virtual hotels, and restaurants as well as virtual fashion stuff including clothing, footwear, and fragrances.
The filing comprises trademark-act namely IC 009, IC 041, and IC 043 defines Polo Ralph Lauren’s digital asset ownership into a new emerging virtual space.
IC 009: Included rights over the downloadable virtual artworks such as fashion items, virtual goods, and downloadable computer software for use as a cryptocurrency wallet
IC 041: claims the rights of virtual shows
IC 043: declares the ownership of rights to provide virtual hotel rooms, a virtual restaurant featuring virtual and actual goods
With the boom in the virtual world’s assets, it’s become essential for big companies to claim trademarks over their product. This helps companies to maintain their legacy in the virtual world.
Recently, Social Media giant Meta has filed eight trademark applications related to its Logo implying plans for crypto and blockchain applications.
