Outset PR has won the Best Marketing Agency of 2025 title at the Coingape Crypto Impact Awards, an industry-wide program recognizing individuals and companies making an impact in crypto.
This year’s awards saw over 30,000 votes cast across 27 categories, with Outset PR receiving the highest number of votes. The marketing category included six nominees: Silicon, GrowForce, CLPR Agency, Coinbound, MarketAcross, and Outset PR..
Recognition by industry leaders
The judging panel included prominent figures such as the founder and CEO of OpenEden, chief marketing executives from Binance, Bitget Wallet, and COTI, as well as the founders of Luna PR and YAP Global. Recognition from such a panel underscores the credibility of the award.
Moreover, the win comes at a time of increasing visibility for Outset PR across the agency space. Over the recent months, agencies such as Lunar Strategy, ICODA, Blockchain-Ads, and Coinbound have referenced Outset PR in their own blog posts and roundups.
Analytics and media tracking functions
In 2025, Outset PR expanded its analytics and media tracking tools, which contributed to the accolade it received.
One component of its analytics layer is the syndication map, a system built to track what happens after an article goes live. The map works as a layered graph that shows how individual outlets connect into aggregator feeds and how likely they are to trigger secondary pickups.
Each outlet is tracked through its own data card, covering traffic, republications, and overall syndication potential. The current version is used internally, but it’s already being expanded to include more outlets, more aggregators, and richer data.
To support this kind of tracking at scale, the Outset PR team also developed an internal media parser to automate what used to be a slow manual process. Instead of searching for republications one by one, the parser helps collect syndication trails from a single placement and turns distribution analysis into something more structured and repeatable.
Expansion via Outset Data Pulse
As data volume increased, Outset PR began publishing its findings through Outset Data Pulse, a series of reports mapping how crypto media ecosystems evolve across regions. So far, the reports have covered markets including LATAM, the United States, Western and Eastern Europe, and Asia.
These reports show how fragmented crypto media is, among other things. In the U.S., traffic dropped 33% in Q4, while AI already brings in more than a quarter of discovery. Europe still relies mostly on search, and in Asia, traffic fell almost 15% as readers started sticking to fewer, bigger publications.
Alongside this research, the agency is developing a new data product intended to support more informed media decisions. The goal is to give everyone, from advertisers and media buyers to publishers and PR teams, a tool to assess media performance and plan distribution more efficiently while avoiding wasted time and budget. This work also marks the start of a broader ecosystem of data-driven products developing around the agency’s analytics efforts.
Working toward AI-first landscape
Outset PR has also been exploring how visibility is changing in an AI-first environment, where people increasingly discover companies through large language models and answer engines, not only through search or social feeds.
“All of this points in the same direction,” said Mike Ermolaev, founder and CEO of Outset PR. “We still believe PR is a human craft first, but it works much better when it’s backed by clear tracking, solid media intelligence, and systems that help people actually understand where visibility comes from.“
In 2026, the agency plans to bring its existing tools closer together and make media data easier to work with daily. The idea is to move away from scattered spreadsheets and dashboards, and toward a setup where distribution insights are clearer and easier to apply when planning and running campaigns.
About Outset PR
Outset PR is a data-driven communications agency working with crypto and Web3 companies. Operating in a boutique format, the agency develops tailored strategies based on each client’s specific goals rather than standardized packages.
Alongside day-to-day PR work, Outset PR builds internal tools and research frameworks to better understand media distribution, syndication, and visibility across different markets. The agency’s work sits at the intersection of traditional PR, SEO/AIO, and media analysis, with an emphasis on clarity, structure, and long-term visibility rather than one-off mentions.
- Website: https://outsetpr.io
- For PR services: contacts@outsetpr.io