Prenetics Global Limited, a Hong Kong-based health sciences company, has increased its Bitcoin position by purchasing an additional 100 BTC at an average price of $109,594. This new acquisition brings its total holdings to 378 Bitcoin, worth roughly $41 million based on the current market price.
The move comes shortly after Prenetics completed an oversubscribed $44 million equity offering, backed by major investors including Kraken, Exodus, Jihan Wu’s GPTX, XtalPi, DL Holdings, and tennis star Aryna Sabalenka.
After its latest acquisition, Prenetics now holds $127 million in total liquidity, including $86 million in cash and $41 million in Bitcoin, with zero debt.
CEO Danny Yeung said the purchase reflects the company’s “immediate execution” of its strategic plan to merge health innovation with Bitcoin accumulation. “Our dual-engine strategy positions this growth acceleration as our primary driver, while our Bitcoin treasury strategy provides additional long-term value creation,” Yeung noted.
Corporate Treasury Strategy
Prenetics made headlines earlier this year when it became the first healthcare company to adopt a Bitcoin treasury model, a strategy that introduces a new layer of market risk to its balance sheet.
The company initially bought $20 million worth of BTC, or 187.42 coins, at an average price of $106,712. Since August 2025, it has been purchasing one Bitcoin per day and supplementing that with larger buys during market opportunities.
The company said it aims to make Bitcoin a core part of its balance sheet while expanding its IM8 wellness brand globally. Holding a volatile asset like Bitcoin exposes up to 32% of the company’s total reported liquidity to significant price swings.
Yeung emphasized that IM8 — co-founded by former footballer David Beckham, has reached $100 million in annual recurring revenue within 11 months. The company has a stated long-term ambition to reach $1 billion in annual revenue and an equal amount in Bitcoin holdings within five years.
The growing trend: Bitcoin as a treasury asset
Prenetics’ decision is part of a growing, yet controversial, trend among global companies and institutions adopting Bitcoin as a reserve asset. This week also saw German fintech Aifinyo AG announced it had joined the “Bitcoin for Corporations” initiative, becoming Germany’s first pure Bitcoin treasury firm. Aifinyo invested €3 million in Bitcoin and aims to accumulate 10,000 BTC by 2027.
On the same note, Luxembourg also became the first country in the Eurozone to invest in Bitcoin using its sovereign wealth fund. The Intergenerational Sovereign Wealth Fund (FSIL) of the country invested 1% of its portfolio on Bitcoin ETFs, which represents a change in the perception of digital assets by conventional institutions.
These trends reflect a wider pattern, between fintech companies and national funds, of considering Bitcoin not as a speculative asset but as a long-term store of value.
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