Renault, the carmaker from France, is leaving no stone unturned to make its presence felt in the Web3 domain after the success of its first NFT collection. The French automotive giant is back with a collector’s edition RACING SHOE5 in R5 Turbo colors. Users can choose an avatar and browse the exclusive collection on Renault’s official NFT collection website.
Renault’s limited-edition sneaker collection offers six unique designs, including five inspired by the iconic R5 Turbo models as a tribute to the R5 Turbo 3E show car, and one developed in collaboration with the Web3 R3NLT community.
Renault has ingeniously infused the distinctive elements of the legendary R5 Turbo into the collector’s sneakers, from the inclined rear that mimics the car’s chassis to the seat belt-inspired laces and upholstery-inspired interior.
The collection includes 160 unique pairs per model, a nod to the R5 Turbo’s 160 horsepower.
Renault has taken innovation to a new level by adding an NFC chip to its collector’s sneakers, providing access to the NFT certificate of authenticity. This blockchain-based data contains vital information about the shoe’s composition, materials, and manufacturing traceability.
Renault makes eco-friendly collector sneakers with certified leather and unique numbering, manufacturing them only after purchasing their NFT version for €265.
Renault will open the online store for its RACING SHOE5 collection on May 15, exclusively for R3NLT community members. The company will grant early access to those who have signed up, and the general public can start purchasing the shoes from May 17.
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Renault’s second NFT offers a unique opportunity for fans to purchase exclusive sneakers, experience immersive 3D shopping, and meet the brand’s designers at the Renault Research and Development Center. Owners of the limited-edition sneakers will also gain access to an exclusive range of customizable merchandise.
