French luxury fashion house Balmain launches its iconic “Unicorn Sneakers” in its phygital form, in collaboration with digital wearable startup Space Runners. The Unicorn Sneakers are available as NFTs which can be redeemed for the physical version.
Balmain teamed up with Space Runners to drop 5 new limited-edition colorways of Unicorn Sneaker, all paired with an NFT with prices ranging from $1595 to $2095. A total of 130 Unicorn sneaker NFTs were available for sale.
Users will receive a link to redeem their Unicorn NFT after making a purchase. It offers a variety of features and rarities, including the ability to be worn in the “fashion metaverse” gaming universe created by Space Runners.
Also Read: Space Runners Raises $10 Million Funding to Develop Fashion Metaverse
Unicorn Sneaker NFT gives users exclusive access to future Balmain releases, digital wearables for games, limited-edition physical apparel, etc. Interested can also purchase the phygital sneaker using cryptocurrency.
Won Soh, Co-Founder and CEO of Space Runners stated: “We are thrilled Balmain entrusted us to not only do justice to one of fashion’s most identifiable designs, the Unicorn, but also take consumers on a journey inspired by the tremendous legacy of Balmain”
Balmain CMO Txampi Diz added: “There is nothing more iconic than the Unicorn, and there is a link between the sneaker community and the Web3 NFT community. They are very intertwined.”
Diz is right as popular sports apparel brands like Nike and Adidas have already ventured into the Web3 space with their sneakers and NFTs. Adidas is even featured in Decentraland’s Metaverse Fashion Week 2.0 with its Virtual Gear digital fashion collection.
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