One of the “big four” cognac houses, Hennessy, is all set to drop Hennessy Paradis Golden Edition, a limited-edition release featuring a golden decanter accompanied by an exclusive NFT artwork.
Hennessy Paradis Golden Edition is a limited edition NFT collection to be launched on BlockBar.com, the world’s first direct-to-consumer (DTC) NFT marketplace for luxury wines and spirits. It will be available in 70cl and magnum (150cl) formats.
BlockBar will launch the 500 limited-edition Hennessy Paradis Golden Edition 70cl bottles on September 23. The NFT drop opens at 07:30 PM, first come, first served.
Each NFT costs 1.96 ETH, around $2,500, and can be bought using ETH or a credit card. The first customers to reserve the bottle will have 10 minutes to check out starting at 7:30 PM.
These collector golden decanters contain Hennessy Paradis, a gold-tinged cognac, a harmonious blend produced with the maison’s best and most valuable Eaux-de-vie, and an original NFT golden hour-inspired artwork by LA-based stylist and jewelry designer Veneda Carter.
The exceptional 3D animated NFT artwork features an exotic desert landscape and the Hennessy decanter drenched in golden light. Veneda Carter described her artwork as “a bounty of Nature polished by human hands.”
The physical decanter is stored with BlockBar until the bottle owner is ready to redeem, and users who successfully check out will receive an NFT that represents ownership of the physical bottle.
The Hennessy Paradis Golden Edition is expected to be the ideal NFT present as BlockBar’s gifting service allows you to send this rare golden without having to bother with shipping and logistics; all that is required is the giftee’s email address.
When you buy the Hennessy Paradis Golden Edition NFT, BlockBar will safeguard the physical bottle and store a record of authenticity on the blockchain.
The buyer emails the NFT with a customized message to the gift receiver via BlockBar’s platform. The recipient is then requested to register for an account on the site and accept their NFT on BlockBar.com in order to redeem the product.
After accepting their NFT on BlockBar.com, the recipient is asked to register for an account and claim their right to redeem the item. After receiving their NFT on BlockBar.com, the recipient is asked to register for an account and claim their right to redeem the item.
The recipient has three options: to safely trade the NFT version of the product inside the BlockBar.com marketplace, store it in their virtual bar, or redeem the physical item and have it delivered from BlockBar’s secure storage facility.
Dov Falic, CEO and co-founder of BlockBar, stated “BlockBar is at the forefront of phygital gifting this holiday season and we’re excited to offer our community this unique offering combing an exclusive artwork by Veneda Carter with personalized gift messages and an investable, asset-backed NFT of Hennessy Paradis Golden Edition.”
Owners of BlockBar will get early access beginning 24 hours before the public mint. The Hennessy Paradis Golden Edition 70cl bottle holders will get first access to the December 2022 release of 100 bottles of Hennessy Paradis Golden Edition Magnum.
In November 2022, additional information and criteria will be revealed. Stay tuned!!