Fashion giant Diesel has partnered with the HAPE NFT project as part of its Web3 efforts. Under this partnership, Diesel will launch its unique NFT collection, co-created by Diesel’s creative director Glenn Martens and Hape founder and creator Digimental.
The interesting aspect is that NFTs in this collection offer physical and digital perks. To begin with, Diesel will first introduce Diesel Genesis Hape, a Diesel ambassador within the Hape community and the web3 space.
This latest NFT collection will include a limited edition of the iconic 1DR POD crossbody bag. In addition, members will also get access to exclusive events along with other exciting community benefits. The release date of the NFTs has not yet been decided. However, Digimental and Stefano Rosso will co-host a Twitter Spaces at 6 pm CET on January 25, detailing the NFT collection among other things.
The partnership paves the way for Diesel to set its foothold in the NFT space. On the other hand, HAPE is focused on strengthening its presence in the digital fashion space. While there is still time for the collection to go live, you can visit its website to register.
Digimental showed enthusiasm for this brand-new collaboration saying that Diesel reflects the strategic focus on bridging the gap between Web2 and Web3 brands to innovate together. At the same time, this initiative aims to bring new experiences and opportunities for consumers and brands alike.
Well, it’s not the first time Diesel has explored NFT space. Earlier this year, Diesel launched a fashion NFT collection called “D:VERSE” on Rarible. With this upcoming NFT drop, Diesel will surely attract more customers with its newest offerings and additional perks.