Millions watching Super Bowl LVIII on Feb. 11 will see fewer crypto ads compared to recent years, according to a Feb. 2 CNN report. The 2024 Big Game spots from major brands like BMW and Budweiser mark a shift away from crypto and AI firms that bought ads in 2022.
Recently, Comedian Larry David called his 2022 FTX ad an embarrassment after the firm’s collapse. The bankrupt crypto exchange also had an ad in last year’s Super Bowl just before the crypto crash.
This year’s ads suggest a return to lighthearted spots, with prices up to $7 million for 30 seconds of airtime.
The Chiefs-49ers matchup is expected to draw huge viewership in part because singer Taylor Swift will attend to support her partner Travis Kelce of the Chiefs. Swift will fly from a concert in Japan to make the game barely 24 hours later. Famous past crypto ads include spots from Matt Damon, Shaq, and Naomi Osaka.
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