The media company Fox Corporation, which oversees Fox News, Fox Sports, and Tubi Media Group, has introduced Verify, a blockchain-based platform.
Fox released the Verify platform “to establish the history and origin of registered media,” according to a Jan. 9 announcement from Polygon Labs, which is utilized by artificial intelligence (AI) companies. Together with Fox’s internal IT team, Polygon created Verify.
“With this technology, readers will know for sure that an article or image that purportedly comes from a publisher in fact originated at the source,” stated Polygon.
Further, Polygon said, “As AI-generated text and images flow more widely online, Verify will be able to help consumers not only identify the veritable source of content, but also give media publishers more control over relationships with AI platforms scraping the web.”
The blockchain platform’s introduction appeared to be a response to the increase in content that media companies and other businesses are using AI algorithms to generate, often with citation or copyright difficulties.
According to Polygon, verify would be able to check whether Fox-produced material that was utilized on another platform had been approved by the media outlet.
Labs went on to say that Verify had gathered 89,000 pieces of material across all of the company’s brands by then.
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