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Market News

FTX Paid $750k To Shaq & Thousands More On Celebrity Promotions

FTX targeted the sports industry majorly by onboarding numerous athletes to market their crypto exchange platform.

Written By:
Gopal Solanky

Last updated: February 12, 2024 4:36 AM
Published September 11, 2023 10:45 AM
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Last updated: February 12, 2024 4:36 AM
Published September 11, 2023 10:45 AM
FTX Paid $750k To Shaq & Thousands More On Celebrity Promotion

The bankrupt FTX spent hundreds of thousands of dollars for sports-celebrities endorsements with paying as high as $750k per deal.

In a latest court filing, the failed exchange disclosed that it paid nearly $750k to former basketball player Shaquille O’Neal (Shaq), over $300k to Tennis star Naomi Osaka, $200k to American football player Trevor Lawrence and $270k to former baseball player David Oritz. 

Alongside different sports personalities, FTX also paid nearly $420k to NBA team Golden State Warriors. The filing also shows payments to another NBA team Miami Heat. 

The legal and financial team of the bankrupt exchange shared the filing to the US Bankruptcy Court for the District of Delaware in order to find out if any legal stance allows reversing any of these payments paid out for marketing. 

FTX claims that the list may not reflect all exhaustive deposits and repayments as it is working on getting all outstanding transactions made in prior years. 

The company targeted the sports industry majorly for marketing their crypto exchange platform, as such it paying over $6 million to advertise at the Super Bowl in February, 2022. 

While the FTX failed to serve customers, several celebrities are facing class-action lawsuits from users for promoting the exchange. The lawsuit, filed in November 2022, includes names of promoter celebrities such as Tom Brady, Gisele Bundchen, Stephan Curry, Shaquille O’Neal, Naomi Osaka, Kevin O’Leary and others.

Also read: US Court Orders South African Firm To Pay $1.7B in Reimbursement

Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions.

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Gopal Solanky - Crypto Research Analyst at The Crypto Times
By Gopal Solanky Sr. Crypto Journalist
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Gopal Solanky is a Research Analyst and Reporter with over 5 years of experience in DeFi, blockchain, crypto, IT, and financial markets. With a Bachelor's in Computer Applications, he brings a strong technical foundation to his analysis and reporting. Gopal focuses on breaking down complex topics for both seasoned investors and curious readers. His work has been referenced by publications like Business Insider and Vulture.com, highlighting his contributions to industry stories around topics like Huwak Tuah Memecoin and the FTX collapse.

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