In Brief:
- Dave Powell will sell the entire vintage as NFT.
- Buyers who wish to buy multiple NFTs or the entire vintage would get exclusive experiences such as traveling with Dave.
- This will be the first vintner ever to sell an entire vintage as an NFT.
David Powell, the founder of Torbreck, and Powell & son announced its decision to sell “Vintage of the Century” as NFT. This will be the first vintner ever to sell an entire vintage as an NFT. He puts his 2021 single-vineyard vintage wines under the hammer on OpenSea, under his new brand Neldner Road.
He quoted – “ I’ve always liked to try new things and when I found out about NFTs, it seemed to fit,” he further added, “This reminds me of how wines are sold in Bordeaux through their en primeur system. Like the more ‘traditional’ NFT products, our wine is rare – just 100 barrels; it’s unique – every vintage is different, and it’s the original collectible – the oldest personal wine collection dates back nearly 4,000 years.”
His inspiration was super-luxury wine auctions like the Napa Wine Auction, that he included within the NFTs one-of-a-kind experiences, such as:
- Working a day’s vintage with Dave and his crew plus dinner together
- The barrel bottled into personalized wine bottles
- Wine cellared by Neldner Road
- Barrel head with a personalized plaque
The buyers who wish to buy multiple NFTs or the entire vintage would get exclusive travel and hospitality experiences with Dave. Along with that, some barrels come with a hologram of the barrel.
NFTs are widely being accepted, giant fast-food chains like McDonald’s China have also recently released their first-ever NFT creative work. Now, ultra-luxury single-vineyard wines, which would soon roll out as individual NFTs.
Powell rebranded his globally famous wines as Neldner Road this year, acknowledging the “sense of place” which is the heart and soul of his life’s work.
The 2021 Barossa vintage has been recognized as the best in living memory. “I’ve waited more than four decades to be in the right place at the right time,” Powell jokingly stated. “I feel extraordinarily privileged to have secured the very best grapes from some of the most exceptional vineyards in the Barossa. The climatic conditions that led up to this vintage will never be repeated – I think these wines may well be the best I ever make.”
