The French luxury fashion house, Louis Vuitton, has announced its foray into the world of non-fungible tokens (NFTs) with the launch of a limited series called “Treasure Trunks.”
Priced at approximately $41,712 (€39,000) each, these NFTs will unlock a range of exclusive products and experiences for high-level customers.
Louis Vuitton’s “Treasure Trunks” NFT collection, featuring a limited number of NFTs inspired by their iconic luggage trunk, includes a custom-made physical Louis Vuitton trunk, a coveted luxury item valued in the tens of thousands of dollars, according to Vogue Business.
The Soulbound tokens (SBT) and non-transferable NFTs can only be used by the original owner. Owning a Louis Vuitton Treasure Trunk NFT grants access to personalized products, early releases of new items, and bespoke experiences, further enhancing the exclusive nature of the brand.
Starting from June 8, interested individuals residing in the United States, Canada, the United Kingdom, France, Germany, Japan, and Australia will have the opportunity to join a waitlist.
Louis Vuitton will invite chosen registrants to acquire a Treasure Trunk via a dedicated website, allowing purchases with cryptocurrency or fiat currency.
The introduction of the “Via” collection signifies Louis Vuitton’s strategic endeavor to offer exclusive brand access to a discerning clientele, following the luxury industry’s trend of leveraging blockchain technology and NFTs for privileged membership programs, aligning with esteemed brands like Balmain and Ralph Lauren.
Louis Vuitton’s venture into the world of NFTs signifies a strategic shift in the luxury industry, where elite experiences and limited edition products have become increasingly sought after by luxury consumers worldwide.