Pop Culture collectibles brand Funko is partnering with Warner Bros for DC Comics’ phygital NFT exclusively through retail firm Walmart. As per reports, Funko will start selling the “Brave and the Bold” collection consisting of 30,000 NFTs on Walmart’s website at Walmart Collector Con from 7th October onwards.
The phygital project would be a marriage of physical and digital comic book collectible and would thus, include cover from DC’s “The Brave and the Bold”, in both printed form and as a NFT.
Fans buying the NFT can link their crypto wallet and claim the NFT online which are minted on the World Asset eXchange blockchain (WAX). WAX is a network that supports 60 million NFTs including that by Funko, Topps, Atari and other mainstream brands and 30,000 dapps.
CEO Andrew Perlmutter commented “We think this is a great opportunity to test out what this could look like with retailers, and if we wanted to expand our NFT business to physical retailers as well as digital.”
Josh Hackbarth, Head of NFT Commercial Development at Warner Bros. said it’s exciting to see all the fan enthusiasm around the Funko Digital Pop! Series.