Strategy’s Bitcoin Holdings Hit $77.4B as BTC Climbs to $120,000

Strategy holds 640,031 BTC, 3.2% of all Bitcoin, surpassing the market cap of major banks like BNY Mellon and Barclays.

Written By:
Ronak Kumar

Reviewed By:
Gopal Solanky

Strategy’s Bitcoin Holdings Hit $77.4B As Btc Climbs To $120,000

Michael Saylor’s digital asset firm, Strategy, has reached a new high, with its Bitcoin holdings now valued at a record $77.4 billion. This surge comes as Bitcoin (BTC) price returns to the $120,000 level, nearly doubling Strategy’s Bitcoin value compared to 2024.

“Our journey began with $0.25 billion in Bitcoin — and an immediate $0.04 billion unrealized loss,” Saylor said on Thursday, highlighting the firm’s remarkable growth. Over the past seven weeks, Strategy added 11,085 BTC, with its most recent purchase being 196 BTC on September 29.

Bigger than major banks and small nations

Strategy’s 640,031 BTC stash is equivalent to 3.2% of the total circulating Bitcoin supply, making it the largest digital asset treasury (DAT) globally, according to BitcoinTreasuries. Its Bitcoin value now surpasses the market capitalization of major banks like BNY Mellon, Barclays, Deutsche Bank, and Lloyds.

Adding another milestone, the publicly traded company Strategy ($MSTR) has officially overtaken Starbucks (SBUX) in market cap, with Strategy valued at $99.98 billion compared to Starbucks’ $98.57 billion, according to CompaniesMarketCap data. This mammoth BTC holdings is comparable to the GDP of other countries like Uruguay, Slovenia, and Sri Lanka.

Strategy’s record-breaking Bitcoin holdings underline the growing influence of corporate investors in cryptocurrency. As BTC returns to around $120K, the treasury of the company remains in the spotlight. 

Also Read: Bitcoin Equilibrium Signals Move Toward $130K: New ATH Soon?


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Ronak Kumar is a Crypto Journalist with over 3 years of experience covering blockchain, AI, finance, and emerging digital trends. With a background in Commerce (B.Com) and a Postgraduate Diploma in Management (PGDM), he combines business insight with a clear understanding of the evolving crypto space. His reporting has been featured in major publications, with his work cited by NDTV, Hindustan Times, and Outlook India on topics like Trump Memecoin, Bhutan’s crypto mining, and Barron Trump’s digital presence.
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Gopal Solanky is a Research Analyst and Writer with over 5 years of experience in DeFi, blockchain, crypto, IT, and financial markets. With a Bachelor's in Computer Applications, he brings a strong technical foundation to his analysis and reporting. Gopal focuses on breaking down complex topics for both seasoned investors and curious readers. His work has been referenced by publications like Business Insider and Vulture.com, highlighting his contributions to industry stories around topics like Huwak Tuah Memecoin and the FTX collapse.