Brazil Bans World ID from Offering Crypto for Biometric Data

WLD token drops 9% to below $2, over 80% down from its March 2024 peak, as Brazil bans Worldcoin over legal concerns.

Written By:
Ronak Kumar

Reviewed By:
Dhara Chavda

Brazil Bans World Id From Offering Crypto For Biometric Data

Brazil’s National Data Protection Authority (ANPD) has intervened in the controversial World ID project, instructing Tools for Humanity (TFH) to halt offering cryptocurrency or financial rewards in exchange for biometric data from Brazilian citizens. 

The decision took effect on January 24 as a result of an investigation which began in November following the Brazilian launch of the project. The ANPD’s enforcement division concluded that crypto payments risked invalidating consent to collect sensitive biometric data.

The World Network platform under its former name Worldcoin operates under OpenAI CEO Sam Altman’s Tools for Humanity to build a worldwide digital identity system and financial network through its advanced iris biometric technology.

The ANPD voiced opposition to the project because financial incentives might manipulate choices made by vulnerable populations through data collection methods containing enduring and private elements that could potentially violate individual rights. 

Brazilian laws require that data processing consent must be free, fully disclosed and clearly defined. The German data protection authority enforced corrective measures against the project in December because it failed to follow EU data protection standards while requiring strict data management practices.

WLD token has suffered a major price drop of more than 9% during the last 24 hours reaching a value below $2. The network’s native token WLD started trading in July 2023 with a current market value more than 80% below its peak value from March 2024 due to marketplace fluctuations together with legal barriers.

The ANPD’s decision demonstrates increased worldwide scrutiny regarding the ethical aspects of biometric data usage combined with financial rewards while featuring an ongoing discussion about consent and privacy issues in digital identity projects.

Also Read: Trump Assures Support for AI Data Center Power Plants


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Ronak Kumar is a Crypto Journalist with over 3 years of experience covering blockchain, AI, finance, and emerging digital trends. With a background in Commerce (B.Com) and a Postgraduate Diploma in Management (PGDM), he combines business insight with a clear understanding of the evolving crypto space. His reporting has been featured in major publications, with his work cited by NDTV, Hindustan Times, and Outlook India on topics like Trump Memecoin, Bhutan’s crypto mining, and Barron Trump’s digital presence.
Dhara Chavda is a Content Strategist and Research Analyst with 5 years of experience in the crypto industry. She holds a Bachelor’s degree in Computer Engineering and brings a strong technical perspective to her work. Dhara specializes in DeFi, price analysis, and the core mechanics of cryptocurrencies. She also works on crypto news, including research, analysis, and assigning stories, ensuring accurate and timely coverage of key developments in the space.