A prominent automobile company, Honda, has partnered with Animoca Brands to provide Formula 1 fans exciting digital experiences during Tokyo and Suzuka events. This collaboration offers exclusive membership NFTs and limited-edition commemorative NFTs at the Japanese Grand Prix 2023.
The first event, taking place on September 20, 2023, in Tokyo, will grant attendees special digital tokens known as Honda KEY NFTs in collaboration with Get protocol and Gryfyn. Event attendees will receive a commemorative NFT, to be airdropped to ticket-holders after the event.
From September 21 to 24, during the Japanese Grand Prix, a Honda booth will be set up for fans to acquire more of these digital tokens and other special digital items.
Honda has expressed its commitment to continue offering these unique experiences to Honda KEY NFT holders at upcoming events. This initiative underscores Honda’s efforts to explore innovative ways of engaging with fans in the digital realm.
This partnership between Honda and Animoca Brands demonstrates a forward-thinking approach in engaging Formula 1 fans through innovative digital experiences, highlighting the evolution of fan interactions in the digital age.