Popular drink brand Mtn Dew is making its first foray into the metaverse with a fan event in Decentraland from July 14 to July 17.
The event will be a live watch party for New York Subliners Major IV Call of Duty League (CDL) tournament. The party is organized in partnership with PepsiCo Labs, esports powerhouse NYXL and CDL.
Pat O’Toole, chief marketing officer of Mtn Dew said, “The Decentraland event is about our commitment to connecting with DEW Nation in new and creative ways.”
The Mtn Dew themed virtual space will feature a number of activations along with the live stream of the CDL tournament.
“This event works because MTN DEW fans tell us they are always looking for opportunities to engage with the brand, and Web3 opens up completely new ways to do that. We think fans will like what they see, and there is more to come,” continued Pat.
The activations include Dew-themed wearables, and virtual mini-games. Fans also have a chance to win a RTFKT Clone X NFT and a VIP trip to the 2022 CDL Champs tournament in Los Angeles this August.
Moreover, Mtn Dew and the Subliners will surprise everyone who joins the party all weekend long, with a giveaway of SIX exclusive wearables, fun in-venue games offering and huge discounts on Game Fuel.
People can also show up and talk to fans on dedicated Decentraland terminals at the live event in Brooklyn, New York.