The tech giants are lining up to explore the opportunities in Metaverse, the new addition being Yahoo who unveiled Metaverse and NFT related projects in Hong Kong.
Yahoo revealed that it will host a series of virtual events and concerts for Hong Kong residents in the Decentraland metaverse.
The metaverse events will feature local idol groups and artists. Aside from that Yahoo will also launch a limited number of NFTs.
The Metaverse, according to Lorraine Cheung, head of audience at Yahoo Hong Kong, is an excellent replacement for residents looking to engage in social activities while pandemic restrictions stay in effect.
Last Thursday, a national mandate was enacted requiring a negative Covid test for entry into all public venues in Hong Kong.
Roger Li, SD of ad creative at Yahoo Creative Studios in the Asia-Pacific region, stated “Some 86 percent of members of Gen Z – people in their 20s to early 30s – expect their digital experiences and interactions to be seamless with the real world, and over 80 per cent of Hongkongers are interested or already engaging in immersive experience.”
Yahoo will also debut “The Abyss of Kwun Tong”, an NFT exhibition in which local artists will virtually replicate the historic neighborhood of Kwun Tong, which was strongly affected by redevelopment.
The news comes just a day after Meta revealed its Metaverse plans to be implemented in Hong Kong schools and cafes so they can discover the capability of metaverse in daily life.