Virtual world built on the Ethereum blockchain, the Sandbox announced that it has partnered up with content producer Studio Dragon to introduce their K-Drama content in the metaverse.
Via this agreement, a K-drama playground based on Studio Dragon’s intellectual properties will be built on their LAND. Additionally, Studio Dragon will mint avatar accessories and game related NFTs by using the drama IPs which are famous worldwide.
“We are very pleased about this partnership with Studio Dragon, which brings K-drama phenomenon around the world with captive drama slots,” and “K-content fans can experience various content in The Sandbox” said Cindy Lee, director of The Sandbox, Korea.
Simultaneously, Studio Dragon will be creating collaborative content via the use of global IPs in Studio Dragon LAND to let K-content fans take pleasure from new experiences.
“We are looking forward to this partnership with The Sandbox which is highly interested in K-content including the establishment of K-verse” said Bong-ryul Ryu, director of content IP department of Studio Dragon.
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