Serie A giant AC Milan has announced its first ever official NFT project, in collaboration with Fansea and BitMex. A limited-edition 3D NFT of a special Rossoneri jersey from South Sudan will be put up on sale from April 14.
The fans can access the NFT on the Fansea app from April 29. The 3D NFT will be created by Fansea using “modern and sustainable technology”. Each NFT will cost £45 and a total of 75,817 NFTs will be dropped, a nod to the capacity of the San Siro stadium, the famous football stadium in Milan, Italy.
“With this first non-profit NFT, AC Milan is breaking new ground and will be supported by BitMEX as well as Fansea in the future.”
The proceeds from the entire sale will go to Fondazione Milan to support their charitable missions all across the world, including its effort to help Ukraine in the ongoing bloodbath.
“As part of this special charity project in collaboration with one of the most iconic clubs in the world, we share a passion for sport and want to take our part of responsibility to help disadvantaged people and children” said Alexander Schlicher, CEO and Founder of Fansea.
AC Milan’s crypto partner, BitMex will make a substantial donation to Fondazione Milan by purchasing a large number of NFTs. The first 10,000 fans who pre-order the NFTs will get access to special benefits availed by BitMex, such as trading discounts and other benefits on the BitMex platform.
The jersey which is being minted as a NFT has a legacy of its own. The jersey belongs to the 2016-17 football season and was discovered by Danish war photographer Jan Grarup. The photographer was in South Sudan to document the effects of the severe floods.
Upon discovery the jersey was donated to the Club and ultimately put up on display in the Mondo Milan museum at Casa Milan.
The announcement states that this NFT venture highlights the Club’s “innovative nature” and their promotion of the healthy value of sports.
“This is a special moment for the Club as it embarks on a journey in a new territory in the name of charity. It is in AC Milan’s nature to explore new innovative ways to engage with its international fanbase of over 500 million people, whilst spreading the positive values of sport, so we are proud to be able to combine these two different sides of our Club into one project”, said AC Milan Chief Revenue Officer Casper Stylsvig.