- Cameo is the most recent entrant into the NFT space with The Cameo Pass.
- The Cameo Pass is a pre-mint combined art and utility NFT on the Ethereum blockchain.
- The pass will be available on prominent marketplace OpenSea from February 17 and will cost approx. 0.2 ETH.
Cameo, a popular app that allows users to purchase personalised video messages from celebrities and online influencers, is the most recent entrance to the NFT space.
The firm revealed Cameo Pass, which will grant access to Cameo’s new membership club. It will be available on prominent marketplace OpenSea from February 17 and will cost 0.2 ETH ($528 at the time of writing). As long as the supplies last, fans will be able to purchase up to 6 Passes of their choice during the pre-sale, and/or 9 Passes following the public launch.
The Cameo Pass is a pre-mint combined art and utility NFT on the Ethereum blockchain that will give holders “access” to an exclusive community of Cameo talent, fans, and web3 enthusiasts, as well as exclusive or early access to IRL/virtual events, exclusive merch drops, and more.
Burnt Toast of the Doodles collection, Vinnie Hager of the Letters collection, and artist Luke McGarry, who sells personalised artwork through his Cameo, will all be featured in the NFT collection. The three stages of the day are represented by a series of NFTs that provide access to Cameo in the metaverse.
Cameo Passes will be available for minting on the site in a very limited quantity, with detailed launch details to be announced soon. After all of the passes have been issued, the only option to obtain one will be through a secondary market.
“Cameo’s mission is to create the most personalized and authentic fan experiences on earth. With Web3 rising as one of the most significant and promising trends in celebrity, athlete and creator interactions and monetization, Cameo is exploring how it can be used to further our mission for fans and talent,” reports the website.
Cameo will reinvest funds from the NFT sales into future Web3 activities and explorations, according to a representative, as the company embraces fan-centric experiences underpinned by decentralised technology.
Everyone from Mercedes to Samsung is dipping their toes into the enticing, icy waters of NFTs and web3, with different degrees of success. Some membership-based NFT collections have also been criticised for not being all that exclusive — and even OpenSea, a $13.3 billion marketplace, can fall subject to theft and vulnerability.