Bakkt Holdings disclosed a partnership with national quick-service restaurants Quiznos and plans to launch a test pilot at Quiznos located in Denver. It allows the customer to pay for goods and services at Quiznos utilizing Bitcoin via the Bakkt App.
The program, which will include Quiznos’ high-traffic Denver airport location, will launch in mid-August, the companies said.
The payment option was initially available in Quiznos locations in Denver, Colorado, including the Denver airports. Quiznos customers who download Bakkt App, buy bitcoin through it. Also, they can use it to pay for their next meal will receive $15 Bitcoin as reward.
Bakkt Chief Revenue Officer Sheela Zemlin said the firm would “closely watch how this pilot performs, with the potential to expand the partnership to additional Quiznos locations across the country.”
“Partnering with an innovative platform such as Bakkt is appealing to us for a number of reasons, primarily because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction,” said Mark Lohmann, President of REGO Restaurant Group, which owns Quiznos. “As we continue our digital transformation journey and respond to mobile and millennial customer demand for alternative and cryptocurrency payment options, we are excited to offer yet another accessible way for customers to buy a meal, in this case, through Bakkt digital asset wallet.”
Bakkt continues to grow its partner ecosystem and make digital assets as liquid as fiat currency. It aims to help partners facilitate new customer experiences by emerging digital solutions. Customers can pay for products and services in bitcoin, use bitcoin in tandem with loyalty and rewards points programs. They can also convert bitcoin to gift cards and cash.