Sports Industry Transforming To New Age By Adapting NFTs

Big Sports in NFT Industry

NFTs in sports are exploding. More and more athletes, clubs, and sports are getting on the Crypto collectibles bandwagon, from the NBA to the world’s largest football clubs. The NFT platform has the potential to have a significant impact on the sports world and provide significant benefits to athletes. 

Sports NFTs are digital souvenirs and trading cards featuring your favourite athletes from any sport. The Golden State Warriors were the first professional sports team to issue its own NFTs in April this year.

Previously, exchanging sports items and memorabilia for money, such as cards, signed jerseys, and so on, was a bit of a hassle. Thanks to NFTs, sports fans can now verify the legitimacy of such things on the blockchain and conduct peer-to-peer swaps in seconds. 

NFTs’ tamper-proof and distinctive properties protect not only the ownership but also the appeal of rare sports memorabilia.

We’ve included a few of these platforms below, along with the attributes that distinguish them.

1. NBA

NBA Topshot NFT

Dapper Labs, a key blockchain business, has partnered with the NBA, the world’s premier basketball league, to create NBA Top Shot, a well-known sport-related NFT application.

Basketball fans will be able to buy and sell highlight video clips from top-tier games as a result of this. These reels are accompanied by NBA-licensed digital items.

The owner does not have the right to duplicate or profit from the clips, but he or she does have the right to use, copy, and show them, according to these licences. So far, sales of NBA Top Shot have totalled over $500 million.

2. Sorare

Sorare, a creative mix of sport, gaming, and blockchain, is another significant NFT project focusing on collecting features. Sorare is a global fantasy football game in which players can take on the role of manager and purchase and sell players for their squad.

Sorare has partnered with over 100 well-known football clubs throughout the world, including FC Bayern Munich, Liverpool F.C., Real Madrid C.F., and players from MLS Players Associations, to bring these players on its platform via licencing agreements.

Participants in Sorare can not only buy and sell digital player cards, but also create a team and earn rewards based on real-world performance in a soccer fantasy league.

3. Rario

Rario is the first Polygon-based cricket NFT platform with an official licence, allowing fans to purchase digital souvenirs of their favourite cricketers.

Outside of Ethereum, Polygon offers the strongest NFT DeFi composability of any blockchain.

The company has also teamed with cricketers such as Zaheer Khan and Faf Du Plesis of South African team presumably to make NFTs centred on them.

4. NFL and NFLPA


The National Football League (NFL) and the National Football League Players Association (NFLPA) are collaborating with Dapper Labs to develop digital video highlights as nonfungible tokens (NFTs) for NFL fans soon. 

The new digital artefacts will allow NFL fans to collect and own some of the finest and most talked-about in-game moments from prominent players. It would include current-day superstars and veterans of the game, week after week throughout the season.

Fans will now have the opportunity to own and collect some of the greatest plays in NFL history.



NASCAR has partnered up with NFT venture Virtually Human Studio in a move to appeal to a younger audience (VHS). ZED Run, a digital horse racing game owned by VHS, will now feature NASCAR-branded horses. 

The goal of branding digital horses for NASCAR is to pique the interest of a younger audience in the auto racing league. The average age of NASCAR TV viewers in the United States was 49 in 2006. By 2016, the average age had risen to 58 years. The exposure of the company through ZED Run is an attempt to engage a younger audience.     

Generally, Horse racing is an elite sport and its average price is approximately $76,000, while the cost of entering stake races ranges from $3,000 to $50,000. 

While here users can buy, market, breed, and race digital racehorses as NFTs through the ZED Run ecosystem. Users can invest as much as they wish in developing their digital asset, with race entrance fees ranging from $2 to $15. 

6. Dugout

Dugout Baseball NFT

The Korean baseball league’s NFT marketplace is titled Dugout. It acquires limited versions of NFT-based baseball highlights cards, similar to NBA Top Shots, which one may resell to make money.

One can either buy packs of cards and try to uncover valuable NFT moments in them, or one can purchase their favourite moments on the platform’s marketplace. Regardless of all these things, the truth is that the cards one gathers are entirely theirs.


Based on the popularity of sports NFT platforms, it’s realistic to predict that more variations of these solutions will emerge in the next few years. On the one hand, the growth of the non-traditional sports market will drive sports teams and sportsmen to rethink how they interact with their supporters.

Fans, on the other hand, would get far more involved in their favourite sports and even be able to profit from them. Overall, it’s a win-win situation for all parties concerned.

Related Posts