Shopify President Harley Finkelstein said Monday that his company is now permitting merchants on its platform to sell non-fungible tokens (NFTs) directly to customers.
In tweets, Shopify President said, “we are making it easier for our merchants to sell NFTs directly through their stores” before highlighting a pending NFT drop from the Chicago Bulls basketball team.
According to the President, Chicago Bulls Franchise is one of Shopify’s first partners to launch an NFT “Legacy Collection”. Shopify President noting the service will only be available to “Select few” in its formative stages.
The Bulls NFTs are minted on Dapper Lab’s Flow blockchain. It is also used for Dapper’s own NBA Top Shot platform. But Shopify’s NFT support is not limited to Flow.
The platform will release “Bulls Legacy Collection” over six drops, celebrating the team’s six iconic championship wins from the 1990s. It launched the first NFT on July 26 and has already sold out. The second token is slated for launch later today. Each NFT takes the form of lightly animated video clips. The platform will launch the other four NFTs over the next four days.
Shopify powers the e-commerce sites of over 1.7 million businesses around the world. The company’s decision, therefore, potentially opens NFTs to much wider adoption.