Mark Zuckerberg’s Meta Platform will roll out several metaverse plans in Hong Kong schools and cafes as it tries to test some virtual experiences.
On Tuesday, Meta said that it will work with local cafe chains, schools and art institutions to offer “first-hand” metaverse experiences for the city residents and also to explore the capability of metaverse in daily life.
The metaverse initiative including virtual reality (VR) exhibitions at local cafes and open augmented reality (AR) training workshops for school students will be introduced by Meta. The firm will also partner with artists from Hong Kong and share their NFT projects on Instagram.
Meta will introduce pop-up metaverse experiences with local illustrator Dustykid and lifestyle concept space Preface Coffee & Wine from 17 to 29 June 2022.
Meanwhile, residents of the city can visit the DustyLand exhibition at Central Market to experience the metaverse using the Meta Quest 2 VR headset, and be the first to use AR filters co-created by Dustykid and youths.
Participants who manage to complete required tasks will win a set of Dustykid x Meta #BringGoodnessToTheMetaverse exclusive stickers and AR postcards.
It is also informed that from 1 to 31 July 2022, the pop-up metaverse experience will be available at Preface Coffee & Wine located in Central and Causeway Bay. Customers who buy a cup of “Metaverse Coffee” will be given access to the metaverse.
Meta is also partnering with the Hong Kong Arts Centre to introduce a new special award category – “VR Special Prize” – for the 28th ifva Awards to motivate filmmakers to use VR in their artworks. The award will accept submissions within Hong Kong and Asia region.
Moreover, Meta will offer technical expertise to support the premiere of a VR film project, Chroma 11. The film is the first artwork from Hong Kong which is selected as one of the international projects for the Biennale College Cinema – Virtual Reality under Venice Film Festival.