A new Meta created marketplace called ‘Avatar Store’ is being launched next week where people will be able to buy clothing from Prada, Balenciaga and Thom Browne.
The items will range from $2.99 to $8.99 and will allow users to dress their avatars in the latest designer wear.
“Web3 and Meta are bringing unprecedented opportunities for Balenciaga, our audience and our products, opening up new territories for luxury,” said Balenciaga CEO Cédric Charbit.
The announcement was made by Meta CEO Mark Zuckerberg and Instagram VP of fashion partnerships Eva Chen yesterday.
The marketplace will be initially launched in the US, Canada, Thailand and Mexico.
Over time, independent designers will also be able to offer digital clothing for sale in the marketplace.
“We want to create a marketplace so creators, over time, can design clothing and sell it,” said Zuckerberg.