The popular French apparel brand Lacoste forays into the Web3 space with the launch of UNDW3 NFT collection.
The UNDW3 NFT collection has 11,212 images of the renowned Lacoste crocodile emerging from the water with glowing eyes. The total number of NFTs refers to Lacoste founder René Lacoste’s L1212 polo shirt, which he designed in 1933.
The interested users have three chances to mint the underwater NFTs. First they could join the Lacoste List by following the WEB3 ecosystem or participating in the brand’s Discord community.
On June 6th, Lacoste established its Discord server in anticipation of the release of UNDW3. The Discord server has over 91,000 members at the time of writing.
The second chance to mint the underwater NFT is to win in the premint.xyz raffle. Those who missed both the chances can still participate in the public sale.
They need to have at least 0.1 ETH in their wallet to participate in the public mint to be held on June 16th at 12:12 pm CET.
The Lacoste NFTs dropped today at 12:12 CET and the mint event will continue till June 15th 11:00 am CET for the Lacoste list members. They are given the chance to mint upto 2 NFTs per wallet.
The next mint event for the raffle winners begins from 15th June at 12:12 pm CET till 16th 12:00 pm CET. They are only allowed to mint 1 NFT per wallet.
The Premint raffle garnered more than 55,000 entries. The Lactose team then chose to increase the number of raffle winners from 13,000 to 16,000 people due to demand.
The user will be able to mint up to 3 NFTs if they get the opportunity to do so during the Public Sale. The mint price for the UNDW3 NFT collection is 0.08 ETH.
The Lacoste NFTs will give holders access to the UNDW3 universe, which is a long-term collaborative community.
The Lacoste Web3 community will receive unique digital, physical, and experiential benefits with the launch of UNDW3 NFT collection.
The holders of the UNDW3 NFT will become members of the Lacoste DAO. They’ll receive a chance to be part of the creative process of the Lacoste Underwater products and partnerships.
The entire roadmap of the project is to be revealed soon with the team hinting entry to the Metaverse in near future.
“Virtual Reality, Metaverse, for us, these technologies are the future no matter if the market is red or green. We can’t say more about it except: be ready ser,” they tweeted.
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