The vehicle firm KIA America is launching NFTs as a part of its marketing campaign for its brand new 2023 KIA Soul.
With an established automobile company like KIA embracing NFTs, it makes NFTs a strong marketing and branding tool.
Altogether, there are 10,100 KIA America-themed NFTs, fueled by the Sweet NFT stage. Viewers who watch the ad basically have to scan the QR code with their phone to acquire one of these NFTs.
The marketing campaign, named “Built for Whoever You Are”, incorporates a 30-second spot that highlights NFT characters. It follows three of the most famous DASK NFT characters as they bounce in a new 2023 Kia Soul.
The NFTs are a part of the Dead Army Skeleton Klub (DASK) NFT collection, which incorporates in excess of 150 hand-drawn qualities. It is vital to take note that the 10,100 KIA America NFTs draw motivation from both the new KIA Soul 2023 and the DASK NFTs highlighted in the ad.
Russel Wagner, KIA America’s Vice President of Marketing, remarked “The Soul is individualistic as the NFTs seem to be. As a brand, KIA is continuously improving to remain on the forefront of where the market is going.”
This is a long way from KIA America’s first web3 venture. Recently, Sweet cooperated with KIA America for an NFT launch like no other. This NFT highlighted the “Robo-Dog” from KIA’s Super Bowl promotion spot and changed over into an NFT.
“It was the first national TV advertisement to incorporate NFTs, further bridging the gap between traditional media and web3.”