Comedian and actor Kevin Hart is the latest celebrity to venture into the metaverse and NFTs as part of his animated series “Confessions from the Hart”. Hartbeat, his media company, will release limited edition NFTs based on this animated series on the Roku Channel beginning July 6.
Kevin Hart is pretty much everywhere, and he’ll be conquering the metaverse for the next week. His fans could access his content, which includes a series of almost-impromptu video “stories” about Hart’s career and life on his Instagram TV feed.
July 6 will be Hart’s 43rd birthday. Additionally, on July 7, Hart will release his debut NFT collection, in which he will appear alongside the animated characters in a 30 minute special.
The 10,000 different “Confessions From the Hart” NFTs will be available at web3.kevinhartnation.com for $65 each beginning July 7.
Furthermore, fans will have the opportunity to sign up for the Kevin Hart Nation Wallet and gradually accumulate the HARTS social token by engaging with social media content. The token can also be used to safeguard onboarding digital assets, get free NFTs, and buy Hart Passes.
Kevin Hart’s media company collaborated with ‘Virtua’, a virtual entertainment platform and the ‘Moonwalk’ web3 platform to create the ‘Kevin Hart Nation Metaverse Screening Room.’ Hartbeat Media has also created a Discord channel for Hart’s fans.
NFT holders will receive “exclusive member benefits” for Kevin Hart Nation’s in-person and virtual experiences, such as extra content and tickets to Hart’s upcoming comedy tour.
Kevin Hart commented saying, “My favorite thing to do is make people laugh, and with Hartbeat’s expansion into the metaverse and Web3, we will have exponential opportunities to bring humor and comedy to a whole new audience.”
According to Jeff Clanagan, president and chief distribution officer at Hartbeat Media, the NFT drop and bonus content for “Confessions From the Hart” is the first in a series of “metaverse activations”.
“We look forward to creating more experiences that complement traditional linear platforms and physical event experiences that Web3 natives and mainstream audiences can enjoy,” he said.