Keanu Reeves Launches Futureverse Foundation with Fluf world NFT

The foundation will work towards supporting underrepresented, women and indigenous artists.
Keanu Reeves Launch Futureverse Foundation with Fluf world NFT

New Zealand-based NFT and blockchain technology company Non-Fungible Labs has announced the launch of ‘The Futureverse Foundation’, a charitable foundation with artist Alexandra Grant and actor Keanu Reeves as its advisors.

The foundation is being launched in collaboration with the FLUF World, a collection of metaverse-ready unique 3D avatars, land, music and games, developed by Non-Fungible Labs.

“I am honored to be joining Non-Fungible Labs’ efforts in cooperation with Alexandra Grant for the extraordinary program and opportunity of the Futureverse Foundation, in support of artists and creators globally,” said Keanu Reeves.

The foundation will support underrepresented artists via grants and display their work on digital and physical platforms. Grantees will be selected via a nomination process and special attention will be given to indigenous and women artists.

The foundation seeks to help keep the metaverse widely accessible, healthy, and evolving. It is set up to give back to the arts community indefinitely.

The initial seed round of funding of $250,000 has been donated by Non-Fungible Labs, with much of its revenue generated by NFT sales. 

“It’s important to us that we do our charitable part and use our influence to inspire the collective to be generous and kind,” said Brooke Howard-Smith, co-founder of FLUF World. 

Further, Non-Fungible Labs made a 100,000-euro donation to Nana Oforiatta Ayim, to support her work curating the Ghanaian Pavilion at the 2022 Venice Biennale to celebrate the launch of the Futureverse Foundation.

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