On Monday, Forbes launched a preview of its Virtual Billionaires NFT collection, a unique kind of NFT project for the media industry, on the crypto exchange, FTX.
The unique NFT collection is a set of fictional investors with an impressive hypothetical portfolio and virtual net worth based on live New York Stock Exchange pricing.
Each NFT Billionaire also has personal hobbies and a quirky Forbes accessory that will be ranked daily on the forthcoming Forbes Virtual NFT Billionaires List.
As a part of its partnership with FTX, Forbes will launch an ERC-721 token on April 13.
Forbes subscribers will enjoy early access to the collection on April 11.
The sale consists of an initial drop of 100 Virtual NFT Billionaires. After the collection is sold out, interested participants can still take part in the auction by looking for the NFT collection for sale on any ERC-721 Marketplace.
Forbes Virtual NFT Billionaires will have their own profile page on the Forbes website. The profile depicts custom headshot illustrations by Goodog and ItsACat, a group of 2D and 3D illustrators and animators based in Barcelona.
The public wallet address of the owners of the NFT will be listed on the Forbes.com official ranking with the Billionaire that they own.
Vadim Supitskiy, CTO of Forbes said, “The launch of this collection is an important step as Forbes embraces Web3 and digital assets, and it provides an opportunity for our audience to better engage in this space too.”
Forbes has been lately sizing up on its crypto and Web3 opportunities. In February, Binance, announced its investment worth $200 million in the media company to help Forbes with its digital asset and Web3 strategy.