Crypto exchange platform OKX has partnered with Everdome by acquiring a substantial amount of land in its hyper-realistic metaverse.
OKX will work with the Everdom team to design unique cultural programming and innovative experiences.
“The collaboration between Everdome and OKX will enable us to elevate the metaverse and web3 journey even further, delivering deeply immersive experiences that leverage photorealistic graphics to blur the boundaries between the connected and real worlds,” said Rob Gryn, the CEO and founder of Everdome.
OKX is a premium partner of Everdome and will develop interactive fan experiences with key OKX brand partners, such as McLaren and Manchester City Football Club.
These experiences will help Everdome participants deepen their education and understanding of the crypto and Web3 ecosystem.
This is OKX’s first foray into the metaverse, and to celebrate that the crypto platform will give away five plots of Everdome land to its fans.
OKX CMO Haider Rafique said, “OKX is excited to extend Everdome as a key partner, and is thrilled to be one of the first and largest landowners in the Everdome metaverse.”
“Everdome will enable OKX to create immersive experiences within their metaverse, ones that are yet to be seen in such a partnership.”
Under the new marketing leadership of Haider, OKX has been making some big moves. Apart from the entry into the metaverse, OKX has also announced the McLaren Racing Formula One driver, Daniel Ricciardo as its ambassador for the 2022/23 racing season.