A global fintech company, Circle Internet Financial, has forged a strategic collaboration with BitoGroup, Taiwan’s leading cryptocurrency market leader, and Taiwan FamilyMart, the nation’s second-largest convenience store chain.
The partnership will enhance the utility and value and will provide easy access to the Taiwanese market to the blockchain economy.
A new service called ‘Points-to-Crypto’, will be delivered through this partnership on the Taiwan FamilyMart App and the BitoPro Exchange. It will allow customers to reclaim their FamilyMart loyalty points, called FamiPoints, into digital currencies like USDC.
On the Taiwan FamilyMart App, users can specify how many FamiPoints they would like to convert to the desired digital currency and receive them by providing their BitoPro account details. FemiPoints can be converted into USDC for free, democratizing access to cryptocurrency.
Raagulan Pathy, Vice President of Asia Pacific for Circle, said, “With the introduction of USDC in the enhanced ‘Points-to-Crypto’ service, we aim to empower the Taiwanese community to participate in the digital economy seamlessly and support Taiwan’s stance in embracing digital fintech innovations.”
As per Titan Cheng, the CEO and founder of BitoGroup, the upgraded version of the Points-to-Crypto service on the BitoPro Exchange offers never-before-seen flexibility, versatility, and empowerment through loyalty point conversion.