Luxury Fashion Brand Burberry has partnered with Mythical Games to release its first non-fungible token (NFT) collection.
Burberry will feature its items via Blankos, Block Party, a game where digital vinyl toys named Blankos live on the blockchain. The NFT’s called Burberry “B Series” will feature limited-edition product drops. The NFTs will be ready for in-game purchase via the Blankos Block Party marketplace on August 11.
Rod Manley, Burberry Chief Marketing Officer, said: “Gaming is a unique space for us to test and learn and trial digital innovations that embody our values and celebrate creativity amongst our communities. Partnering with Mythical Game feels like a natural step, going beyond our in-house games by bringing the Burberry universe into an established. It has been fantastic to work so closely with Mythical Games to bring this new customer experience to life.”
The Burberry Blanko is a shark character named Sharky B. Users can purchase, upgrade and sell this Burberry Blanko NFT within the Blankos Block Party marketplace.
In July, 4K, a novel marketplace paired with luxurious objects held in storage. It has raised $3 million in seed rounds of funding.