The complexity of the crypto onboarding process is arguably the most significant pain point in the Web3 industry, preventing millions from exploring the offerings of decentralized applications.
For new users to interact with dApps—ranging from NFT marketplaces and blockchain games to DeFi lending protocols—obtaining the correct cryptocurrency is essential. This prerequisite has historically been a major hurdle, contributing to Web3’s perception as a niche industry despite Bitcoin’s emergence over 15 years ago.
First-time crypto buyers are often directed to cryptocurrency exchanges. For years, these platforms were virtually the only way to obtain digital assets, aside from equally complex peer-to-peer services like Paxful and LocalBitcoins. However, they often present a daunting experience, characterized by lengthy signup and verification processes, limited payment methods, and overwhelming user interfaces.
Fortunately, today, there is a much easier way to buy crypto thanks to the rise of on-ramp services. These services integrate a simple mechanism for buying and selling crypto directly within many dApps, dramatically reducing friction and contributing to increased crypto adoption.
With over 450 partnerships and integrations with leading crypto firms, Transak offers users a straightforward method to acquire crypto using convenient fiat payment methods, without distractions. It supports simple transactions within many popular dApps, allowing users to pay with credit or debit cards, Apple Pay, Google Pay, and more.
Embracing On-Ramps
One of its most consequential partnerships involved Transak collaborating with Consensys, a prominent crypto company, to integrate its on- and off-ramps with the MetaMask wallet—a widely adopted gateway to Web3 for millions worldwide. Through its MetaMask integration, Transak provides simple access to hundreds of popular applications on Ethereum, offering a quick and easy method to swap fiat for dozens of different crypto assets.
In July 2024, Transak cemented another important partnership with Uniswap, one of the most widely-used decentralized exchange platforms in crypto, utilized by millions of professional traders and investors. By integrating directly into Uniswap, users can buy hundreds of different crypto tokens in a simple, seamless transaction, including many not directly supported by Transak itself.
In February, Transak expanded this partnership by bringing its payment gateway directly into the Uniswap Wallet. This enables users to sell crypto and receive fiat deposited directly into their bank accounts in over 169 nations, paving the way for DeFi users to seamlessly exit any crypto position.
Other popular wallets, such as Phantom Wallet, have also embraced Transak to simplify processes for their users. Initially built for the Solana blockchain, Phantom has since expanded to multichain functionality, adding support for networks including Bitcoin, Ethereum, and Polygon to facilitate easier cross-chain asset swaps. With Transak, Phantom now offers similar simplicity to its onboarding and offboarding processes.
Concurrently, Transak has expanded its integrations with hardware wallet providers like Ledger. In May, it announced the addition of its off-ramp services to Ledger, building upon an initial partnership that had integrated on-ramps a year prior. Users can now sell crypto directly within the highly-secure Ledger ecosystem, benefiting from several enhanced transaction security features.
Transak’s strategy also extends to strengthening its ties with individual blockchain ecosystems. In January, it announced a collaboration with Ronin Network, a blockchain designed for play-to-earn games. This partnership enables direct fiat-to-NFT transactions within Mavis Market, an NFT marketplace for buying and selling digital assets for popular games like Axie Infinity.
Using Transak’s NFT Checkout, gamers can easily buy and sell NFTs representing in-game characters, weapons, and skins, as well as popular gaming tokens such as ETH, USD Coin, Ronin (RON), Wrapped Ether (WETH), and Smooth Love Potion (SLP), using their bank cards, direct bank transfers, or other localized payment solutions.
Sony’s Soneium is another key Transak partner. Soneium, an emerging Layer-2 network, aims to serve as a bridge between traditional internet services and Web3. Through Soneium, Sony seeks to make blockchain more accessible for traditional applications, with easy onboarding as a key component.
Perhaps Transak’s most impactful partnership to date is its alliance with Visa. In January 2024, Transak made headlines with its Visa Direct integration, enabling users to sell crypto and receive fiat in 30 minutes or less. This paves the way for near real-time cashouts from hundreds of supported Web3 dApps and services.
Simple For dApps & Users Alike
Transak is rapidly becoming an essential infrastructure provider for various Web3 dApps, as user abandonment due to onboarding friction is a critical issue. It focuses on enabling new users to buy crypto with minimal hassle and continually refines its user experience to improve conversion rates.
It also simplifies operations for dApps by managing complexities related to compliance, KYC, AML, and banking requirements. Transak offers extensive support to developers through its integration team and to dApp users via its customer support teams. In particular, Transak strives to make the KYC process as convenient and efficient as possible to prevent user problems or delays. Its “reusable KYC” function significantly reduces onboarding friction by allowing users to complete verification once, without needing to repeat it for other integrated Web3 dApps.
Other initiatives include direct on-ramps into smart contracts, supporting crypto-to-fiat and fiat-to-crypto transactions even with traditionally difficult, multi-step smart contract interactions. For instance, a user can open a DeFi dApp and use fiat to instantly deposit funds into a lending pool. Transak handles all intermediate steps, such as converting fiat to the correct token and depositing it into the smart contract, all within a single transaction. This eliminates a previously cumbersome, multi-step process.
Also Read: The State of Crypto Adoption and Web3 Banking in 2025
No More Friction
The rise of crypto on- and off-ramps coincides with unprecedented interest in digital assets. The pro-crypto stance of the current U.S. administration under President Donald Trump, including promises to ease digital asset regulations and create a “strategic reserve” of Bitcoin and other top cryptocurrencies, is noteworthy. These potential moves are anticipated to further encourage crypto adoption, as more institutions may integrate crypto into traditional financial services with fewer legal hurdles.
This trend likely benefits companies like Transak, which is well-positioned to help institutions rapidly onboard their clients to explore tools such as stablecoins and DeFi protocols with minimal complexity. Simultaneously, on-ramps can support blockchain’s transition into a consumer-facing technology, making it easier to navigate for users unfamiliar with the operation of decentralized networks.
As accessing crypto becomes easier, more individuals are likely to explore the technology and its benefits. This, in turn, can lead to greater adoption and propel Web3 dApps into the mainstream.
