Adidas Launches Metaverse Play with the Bored Ape Yacht Club NFT

Adidas has uploaded Bored Ape as a profile picture and posted a short video of its collaboration on Twitter.
Adidas Launches Metaverse Play with the Bored Ape Yacht Club NFT

In Brief:

  • Adidas announced its collaboration with BAYC, Crypto Punk, and Gmoney to embrace metaverse.
  • The company has changed its profile picture to Bored Ape and posted a short video on Twitter.

World’s leading multinational manufacturer, Adidas made an announcement via Twitter to take the first step into metaverse through executing exciting deals with Bored Ape Yacht Club, gmoney NFT, and PUNKS comic.

Gmoney is one of the leading NFT collectors in the market. Punks Comic is an NFT comics series created by Chris Wahl, who is an artist from Marvel and DC comics.

Bored Ape Yacht Club is the prominent NFTs collection of 10,000 computer generated Ape images, founded by Yuga Labs. After the launching of the Bored Ape collection, the collection has generated 246.6K ETH volume till the time of writing.

Today, Adidas has uploaded Bored Ape as a profile picture. In August, NBA star Steph Curry acquired Bored Ape NFTs after spending $180K. 

Recently, World’s premium music firm, Universal Music Group has formed a metaverse group under the label of ‘Kingship’, which will consist of the four-character from the Bored Ape Yacht Club (BAYC).

In a blog posted on Adidas website the company stated, “This autumn, Adidas, known for celebrating ideas at the bleeding edge of originality, it settling in at the frontier of creativity: The Metaverse. Our goal there? To see every one of its inhabitants thrive. The Metaverse is where anyone can express their most original ideas and be their most authentic selves, in whatever form they might take. And thanks to the blockchain [and NFTs], those pioneers can own a piece of what they create.”

Adidas has celebrated this collaboration by posting a short video of three characters of Bored Ape, Gmoney, and Crypto Punk entering Earth from outer space. Also, the company has shared a link to direct on the metaverse page.

It seems like a top sports brand wants to provide support to revolutionary blockchain technology. A day ago, Adidas announced a partnership with one of the largest crypto exchanges, Coinbase, to create mania among its followers. 

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