Bollywood actor Ajay Devgan has entered artificial intelligence with Prismix, a new media company focused on AI-powered storytelling.
The company will use generative AI to develop a variety of content, from short films and series to animated graphic novels, music videos, corporate content, and social media campaigns.
Indian actor Ajay Devgn is known for his work in the entertainment industry and past business ventures such as NY VFX Waala. He wants to transform content creation using AI technology. He will be chairman of Prismix, alongside co-founders Danish Devgn (chief business officer), Vatsal Sheth (CEO), and Sahil Nayar (chief creative officer).
Devgn sees AI as more than just a tool and said “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before.”
Prismix is already working with media and education industries, looking to make high-quality AI-based content more affordable and accessible.
Danish Devgn said Prismix aims to harness AI’s full potential to empower creators, brands, and storytellers. CEO Vatsal Sheth said Prismix leverages AI to revolutionize media, creating an ecosystem where storytelling meets efficiency.
Co-founder Sahil Nayar highlighted the mission of the company to provide high-quality content creation for everyone. He added, “Creativity should never be constrained by resources or technology. With Prismix, we are shattering boundaries and unleashing imagination through AI-fueled storytelling.”
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