As we move towards 2025, cyber threats are expected to expand, with artificial intelligence (AI) increasing the sophistication of various scams, such as phishing, pig butchering, one-time password (OTP) fraud, and digital extortion. New threats are likely to emerge as well, according to experts.
The easy availability of deepfake tools will facilitate the impersonation of individuals in virtual meetings, making voice cloning even more difficult to detect.Â
The cybersecurity landscape is anticipated to face a range of evolving challenges and threats, including deepfakes, AI-driven phishing schemes, malware attacks, rogue applications, cryptocurrency scams, fake invoice scams, customer service scams, live deepfake videos, and advanced supply chain attacks targeting applications and software.
According to McAfee, only one-third of survey participants in India felt confident in their ability to distinguish between an AI-generated voice and that of a real person. For companies, cybersecurity is not just an IT issue; it poses significant business and financial risks that can affect the bottom line.
Swapna Bapat, Managing Director and Vice President for India and the Saarc region at Palo Alto Networks, stated, “We’re expecting a 3-5x increase in AI applications over the next year or two. Attackers are constantly seeking weaknesses, so they are already targeting large language models (LLMs) and AI models that use machine learning to generate and understand human language as well as the data used to train these models.Â
This could result in security breaches and lead to legal and compliance challenges.”
As reported, Deepfake attacks are expected to cause significant harm to businesses. “Clever criminals will utilize advanced AI to create highly authentic deepfakes. We will also witness an increase in audio deepfakes, as voice-cloning technology continues to improve.
By 2025, we can anticipate a rise in deepfake incidents, either occurring independently or as part of larger, more complex attacks,” she stated. Companies that securely integrate AI will have a competitive advantage. In addition to that, it’s essential to remain vigilant about security and hope for the best.
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